For many dog owners, feeding can become confusing very quickly.
There is an enormous amount of information online, and much of it is contradictory. One person says one thing, someone else says the opposite, and owners are often left wondering whether they are doing the right thing.
That is one of the reasons I am so passionate about canine nutrition.
I believe dog owners deserve practical, understandable guidance that takes their individual dog into account.
Every dog is different. Age, breed, lifestyle, health, activity levels and even food preferences can all influence what works best.
My aim is not to make feeding complicated. It is to help owners understand what they are feeding, why they are feeding it and how to make confident choices.
Whether someone is completely new to raw feeding or has been feeding raw for years, there is always value in reviewing the diet and making sure it continues to suit the dog.
Helping owners feel more confident and helping dogs thrive is what makes this work so rewarding.